The Chillout 2002 marketing strategy included multiple tactics: retail, club listening events, street, online promotions, press, and paid media. I was responsible for the club listening events, street, online promotions, online press outreach, and release party.
Release Party:
The postcard on the left is for the Chillout 2002 release party. My tasks for the night included: talent booking, flyer design, lighting coordination, media relation (list and invites), and event management.
Club Listening Tour:
The release party was the finale of a 25-city event promotion. The launch of the compilation was through listening party events at some of the largest clubs lounge rooms throughout the country. A separate postcard was created for the tour, including sponsorship recruitment, social marketing, press releases, press outreach for website promotions, and college promotions.
