The Chillout 2002 marketing strategy included multiple tactics: retail, club listening events, street, online promotions, press, and paid media. I was responsible for the club listening events, street, online promotions, online press outreach, and release party.
The postcard on the left is for the Chillout 2002 release party. My tasks for the night included: talent booking, flyer design, lighting coordination, media relation (list and invites), and event management.
Club Listening Tour:
The release party was the finale of a 25-city event promotion. The launch of the compilation was through listening party events at some of the largest clubs lounge rooms throughout the country. A separate postcard was created for the tour, including sponsorship recruitment, social marketing, press releases, press outreach for website promotions, and college promotions.