Chillout 2002 Compilation Promotional Tour


The Chillout 2002 marketing strategy included multiple tactics:  retail, club listening events, street, online promotions, press, and paid media.  I was responsible for the club listening events, street, online promotions, online press outreach, and release party.

Release Party: 

The postcard on the left is for the Chillout 2002 release party.  My tasks for the night included:  talent booking, flyer design, lighting coordination, media relation (list and invites), and event management.

Club Listening Tour:

The release party was the finale of a 25-city event promotion.  The launch of the compilation was through listening party events at some of the largest clubs lounge rooms throughout the country.  A separate postcard was created for the tour, including sponsorship recruitment, social marketing, press releases, press outreach for website promotions, and college promotions.